Actually, no! I think I know what has happened! Due to a freak accident in the UK, JK rowling was transported back in time to Oxford University in 1930. Upon stumbling around, dazed and confused for a brief period of time, JK noticed in the sea of academia that surrounded her a particular character who stood out. Nothing differentiated him from the rest of the black robe attired gentlemen except the fact that he kept muttering words like 'Bilbo... hmmm that could work... Elrond? Gloin?'
Excited, JK realised she was in the presence of the great writer himself and ran up to him uttering two words 'Professor Tolkien?'
Surprised, JRR turned to her and asked (naturally) 'Who are you, how do you know my name and what on Earth are you wearing?'
Undeterred, JK introduced herself and suggested they take a walk by the lake as she had something of interest to discuss.
The rest, as they say, is history...
70 years later, people worldwide have been enchanted by the tales of Malfoy and Legolas fighting over which has the more stylish hairstyle, Aragorn and Harry Potter getting into trouble with priceless heirloom swords and Arwen insisting that Hermione ask before borrowing her dresses... and many, many more.
Artbox, realising the potential of this phenomenon quickly secured licensing rights and thus the Artbox LOTR Prisoner Of Azkaban Trading Card Box was conceived
