Sketch,
do you have a one track mind when it comes to chocolate???
Jules
Well Jules, to put it simply YES

Just kidding. My one-track mind revolves around my boys, Alexander (7) and Evan (2). They're the sun in my sky and the reason for my days. While I enjoy chocolate and trading cards, my boys are it. I'm also a devoted wife to my loving husband who also works for Rittenhouse, so that's fun

Least it used to be fun when we worked in the same location (*sniff - I miss our lunches*)
But- back on topic (well, sort of). Trading cards are supposed to be FUN - I've heard collectors say to me "I only collect Company Qs cards" and I say "Oh you like their properties" and they say "No, I'm loyal to them because they fixed a problem and I'll never buy anyone else's cards." That always leave me

Sure, brand loyalty is something every company strives for, but to be so single-minded as to immediately discard other companies, regardless of what they produce just boggles my mind.
On the same token, I know many more collectors that have so blurred the line that they don't see company names anymore and just see everything as "trading cards" - I have loads of stories of wrappers being turned in for the Rittenhouse Rewards program that don't come from Rittenhouse and when asked they usually say "Oh, I thought you did Buffy cards (or whatever!)"
There used to be an annual award issued by Non-Sport Update magazine, called the Gummies, that awarded Best Manufacturer based on readers mail in votes, but they don't do that anymore. There is something to be said for competition in the marketplace, but that type of award let to a lot of bitterness and wasn't doing any company any good. I was sad to see it go - I really wanted to win for Customer Service just once *lol* but in the end I totally understood why they had to go.