Well let me tell you where I have come from. Mark and I were lucky enough to have a very good friend who introduced us to trading cards by sending us a spare auto from his collection of the Fellowship of the Ring. I remember quite clearly thinking to myself "this is awesome" (having never seen an auto card before) as we were walking across the green - Parkers Piece (on a spring-summers day - just setting the scene here folks;)) homewards from University. (I also quite clearly remember thinking... "this is cool, but let this be it - I don't want to get addicted" - ahhh the road to hell is paved with good intentions).
Anyway thanks to this friend of ours always being there to answer our continuous tirade of questions about how trading cards worked, what they were, were these real autographs? We began slowly to collect the Topps LOTR set.
Now I understand that you couldn't possibly comment on this Joanna, but if anyone here has ever tried contacting Topps about any of their cards (I was particularly miffed after getting so dud boxes, and we'd only bought 2-3 boxes!!!) you will find that you receive NOTHING in response.
Yes, that's nothing - absoloutely nothing. I once sent in damaged cards for replacements. Guess what I got back? NOTHING!
Do we still keep collecting their cards? The answer is a resounding Yes! (although we are found mumbling most days that we wish a manufacturer with more both better customer service and more inginuity had the license, however that's not to be), so we have collected their sets as far as Trilogy. However with the only whiffs of "new ideas for LOTR" coming out as "widevision" and "lenticular cards" I think I'll give future sets a wide berth.
Anyway, I'm getting off the point here.
If you write to Artbox, as I did when I was a minute 5 box purchaser in the first set, (I got 3/5 dud boxes and I provided as much info as I could so perhaps they could see on their production line where things were going wrong - I got a kind letter back with 3 or 4 promos. Whilst it didn't make up for the dud boxes (£90 for 4 base sets

) at least I had the impression they realised there was a problem.
The point is Joanna that if you are already honouring your guarantee for a certain number of items in boxes and replacing damaged cards - and all with a smile, at this stage II believe you are already doing your job. I think it is delightful if you send out the occasional nice card to people because YOU FEEL they have been good customers or because YOU have made some mistake (well not you personally - but the company) by not including the right number of items per box. I certainly wouldn't feel inclined to send cards to people who have effectively sent you their "wants" list

I can do several things within reason - I CAN send them a selection of free promo cards and a "Thank you for you interest letter'. I CAN refer them to a number of dealers that I know carry cheap chase cards

I CAN refer them to online bulletin boards where they could find people to trade with.
That sounds great, if you send a short letter to a manufacturer with comments about how you have found their set - good or bad, and they send you a letter (preferably non standard or if it must be standard, maybe put the right name on the letter or a hand written thank you when you sign it, and a handful of promos, I think most people here would be happy. And besides, if you start sending out too many free cards you are going to annoy the dealers eventually.
But, is that enough?
Yes I really do think so. You guys have a fine reputation, you have run essay and picture competitions which have generated a "generous" thrill about you guys as a manufacturer, you give away promos with SAEs (yes I know Inkworks do that too) but it's still a nice touch.
But you don't have to give cards out to people who demand them. Let that be only from your own initiative.
P.S. I hope my Patrick Stewart auto is in the post

ROFL guys I'm REALLY kidding

P.P.S - You might be asking the wrong people here, a good majority of the people here collect products from manufacturers who don't give two hoots about their customers

we shall henceforth call them the "tough love" manufacturers.

I guess you have to be careful as people have become to expect generosity from you guys - but they shouldn't anyway and it's better if they are caught off guard and delighted if you send them anything
